Conferences & Events

Conferences & Events

Conferences & Events

Conferences & Events

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I have extensive conference and event experience developing a design theme and primary graphics, and applying them to both print & online marketing materials. Elements produced for events included:

In my role at SIIA I designed and created materials for up to 15 events every year. From developing a design theme and primary graphics to applying it on print & online marketing materials and a wide variety of on-site materials, work for conferences and events can cover a lot of ground. Elements produced included:

  • Overall graphic look
  • Website (build/maintenance)
  • Promotional flyers, brochures & direct mail
  • Social graphics
  • Event Program
  • Environmental graphics/wayfinding
  • General signage
  • Powerpoint templates
  • Overall graphic look
  • Website (build/maintenance)
  • Promotional flyers, brochures & direct mail
  • Social graphics
  • Event Program
  • Environmental graphics/wayfinding
  • General signage
  • Powerpoint templates

World Financial Information Conference

World Financial Information Conference

World Financial Information Conference

For WFIC, a biannual conference held alternately in North America and Europe, the location is an important part of the event’s identity. As SIIA’s largest conference, it requires a larger space and more prominent signage and wayfinding on-site. also see digital graphics

For WFIC, a biannual conference held alternately in North America and Europe, the location is an important part of the event’s identity. As SIIA’s largest conference, it requires a larger space and more prominent signage and wayfinding on-site.

WFIC 2019
WFIC 2019 Booth
WFIC 2019 Program
WFIC 2019 Window
WFIC 2019 Wayfinding

Business Information & Media Summit

Business Information & Media Summit

Business Information & Media Summit

The strong visual identity for BIMS carried through as a simple, unifying element for onsite conference materials and a series of social graphics and remarketing campaigns.

The strong visual identity for BIMS carried through as a simple, unifying element for onsite conference materials and a series of social graphics and remarketing campaigns.

BIMS 2017 Schedule at a Glance
BIMS 2017 Schedule at a Glance
BIMS 2017 Sign
BIMS 2017 Social Graphics
BIMS 2017 Social Media Graphics
BIMS 2017 Signs
BIMS 2017 Signs
BIMS 2017 Signs

Deciphering Series

Deciphering Series

Deciphering Series

A series of small events on narrow topics, the “deciphering” issues within the business technology space required a design template that could be easily replicated across programs and that unified them regardless of the subject matter.

A series of small events “deciphering” issues within the business technology space required a design template that could be easily replicated across programs and unified them regardless of the subject matter.

Deciphering Series
Deciphering Series Sign
Deciphering Series Schedule at a Glance

More Selected Work

ConferencesA culmination of related design projects

Print Promotions & PublicationsDirect mail, brochures, and booklets

Digital GraphicsCreated for email, websites and social media campaigns

Logo/IdentityMarks, collateral and branding

IllustrationWhen customization is required

Liz Martin is a Designer, Art Director, Artist and Jack of All Trades based in Arlington, VA.