Websites, Landing Pages & Email

Websites, Landing
Pages & Email

Websites, Landing Pages & Email

Websites, Landing Pages & Email

I have worked on websites for many years, striving to organize information and design layouts to make it easier for users to find and navigate content. I have independently built small-to-medium sized sites from bottom to top with straight HTML as well as with CMS systems; I have also worked with project teams and developers on larger scale efforts. These skills also transfer to creating marketing landing pages and email templates when needed.

I have worked on websites for many years, striving to organize information and design layouts to make it easier for users to find and navigate content. I have independently built small-to-medium sized sites from bottom to top with straight HTML as well as with CMS systems; I have also worked with project teams and developers on larger scale efforts. These skills also transfer to creating marketing landing pages and email templates when needed.

Gateway_2000

Back when dinosaurs roamed the earth and users pulled up AOL on their 14.4 modems, I designed and built my first websites. Technologies and tastes have changed a lot over time, but the underlying organizational concepts have stayed the same.

Back when dinosaurs roamed the earth and users pulled up AOL on their 14.4 modems, I designed and built my first websites. Technologies and tastes have changed a lot over time, but the underlying organizational concepts have stayed the same.

I taught myself HTML at the beginning of my career so  that I could have more control over how my sites displayed. As a result, I'm comfortable with light coding, tweaking styles, mixing and matching, and playing around until I get the right results.

I taught myself HTML at the beginning of my career so  that I could have more control over how my sites displayed. As a result, I'm comfortable with light coding, tweaking styles, mixing and matching, and playing around until I get the right results.

  • HTML
  • CSS
  • Adobe Dreamweaver
  • WordPress
  • DNN (dot net nuke)
  • Litmus
  • Unbounce
  • Hubspot
  • Mailchimp
  • HTML
  • CSS
  • Adobe Dreamweaver
  • WordPress
  • DNN (dot net nuke)
  • Litmus
  • Unbounce
  • Hubspot
  • Mailchimp
  • HTML
  • CSS
  • Adobe Dreamweaver
  • WordPress
  • DNN (dot net nuke)
  • Litmus
  • Unbounce
  • Hubspot
  • Mailchimp

SIIA CODiE Awards

SIIA CODiE Awards

Pages for the CODiE Awards are designed to entice technology companies to participate in the program to raise their reputation and profile. The website was built on DNN. Supplemental marketing landing pages, pop-up windows, and sticky bars were built using Unbounce. Brand design elements were carried through on email and social graphics. 
see related digital graphics 

The CODiE Awards website was built on DNN. Supplemental marketing landing pages, pop-up windows and sticky bars were built using Unbounce. The design elements of the CODiE brand were carried through on email and social graphics.

Pages for the CODiE Awards are designed to entice technology companies to participate in the program to raise their reputation and profile. The website was built on DNN. Supplemental marketing landing pages, pop-up windows, and sticky bars were built using Unbounce. The design elements of the CODiE brand were carried through on email and social graphics.       

2020 CODiE Awards website
FID Professional Certification website

FISD Professional Certification

FISD Professional Certification

The  program seeks professionals looking to burnish their credentials, and focuses on collecting information from likely prospects. As with CODiE Awards, pages were deployed on DNN and Unbounce, landing pages were connected to Google Ad campaigns, and the leads were collected through an integration with Hubspot. Graphics also carried through on print materials and event signage.

The certification program seeks professionals looking to burnish their credentials, and focuses on collecting information from likely prospects. Like the CODiE Awards website, FISD ProCert pages were deployed on DNN and Unbounce. On both projects, landing pages were connected to Google Ads campaigns, and the leads were collected through an integration with Hubspot.

The certification program seeks professionals looking to burnish their credentials, and focuses on collecting information from likely prospects. Like the CODiE Awards website, FISD ProCert pages were deployed on DNN and Unbounce. On both projects, landing pages were connected to Google Ads campaigns, and the leads were collected through an integration with Hubspot.

Landing Pages

SIIA CODiE Awards

Using Unbounce, created a variety or landing pages tied to membership marketing campaign efforts and event and program promotion. Lead generation forms integrated with Hubspot for follow-up communication.

The CODiE Awards website was built on DNN. Supplemental marketing landing pages, pop-up windows and sticky bars were built using Unbounce. The design elements of the CODiE brand were carried through on email and social graphics.

Pages for the CODiE Awards are designed to entice technology companies to participate in the program to raise their reputation and profile. The website was built on DNN. Supplemental marketing landing pages, pop-up windows, and sticky bars were built using Unbounce. The design elements of the CODiE brand were carried through on email and social graphics.       

1200x630_unbounce
1200x630_email

SIIA Email Templates

FISD Professional Certification

After website and brand refresh, created a variety of responsive standard email templates using Litmus, and wrote a how-to customization guide for the marketing team to deploy them within the email system being used. Emails were improved in appearance and brand consistency, and the marketing department was provided with more layout options to use in general communications.

The certification program seeks professionals looking to burnish their credentials, and focuses on collecting information from likely prospects. Like the CODiE Awards website, FISD ProCert pages were deployed on DNN and Unbounce. On both projects, landing pages were connected to Google Ads campaigns, and the leads were collected through an integration with Hubspot.

The certification program seeks professionals looking to burnish their credentials, and focuses on collecting information from likely prospects. Like the CODiE Awards website, FISD ProCert pages were deployed on DNN and Unbounce. On both projects, landing pages were connected to Google Ads campaigns, and the leads were collected through an integration with Hubspot.

More Selected Work

ConferencesA culmination of related design projects

Print Promotions & PublicationsDirect mail, brochures, and booklets

Digital GraphicsCreated for email, websites and social media campaigns

Logo/IdentityMarks, collateral and branding

IllustrationWhen customization is required

Liz Martin is a Designer, Art Director, Artist and Jack of All Trades based in Arlington, VA.