Over the years I've produced many promotional brochures for direct mail and in-person distribution. My favorites make use of interesting folds, paper textures, or printing techniques in order to enhance the message of the piece or to make it stand out as an object of interest.
A specific benefit of the WFIC conference is the in-person networking for market data professionals across the globe - available only at this event. Because of this, photos from previous conferences provide a big selling point. In this piece, a creative fold maximizes space for photos, and also promotes the architecture of Barcelona, the event location.
In this direct mail piece, an accordion fold allows a large amount of information about the program to be organized in structured sections, all on a single sheet with a promotional “poster” on the back.
Replicating the design of a passport, the paper texture mimicked the leather printed on it and employed a foil stamp of the event logo.
The event featured a bus tour to in-person demos of emerging technologies. The inside included a “ticket” using variable data customized to the recipient.
Content VIA Platorms
This direct mail piece used circle die cuts, mimicking the logo/design, in order to generate curiosity and interest about the event’s featured speakers.