Print Promotions
& Publications

Print Promotions

Print Promotions

Over the years I've produced many booklets and promotional brochures for direct mail and in-person distribution. My favorites make use of interesting folds, paper textures, or printing techniques in order to enhance the message of the piece or to make it stand out as an object of interest.

World Financial Information Conference

World Financial Information Conference

World Financial Information Conference

A specific benefit of the WFIC conference is the in-person networking for market data professionals across the globe – available only at this event. Because of this, photos from previous conferences provide a big selling point. In this piece, a creative fold maximizes space for photos, and also promotes the architecture of Barcelona, the event location.

WFIC 2017 Brochure

The SIIA CODiE Awards

The SIIA CODiE Awards

SIIA CODiE Awards

In this direct mail piece, an accordion fold allows a large amount of information about the program to be organized in structured sections, all on a single sheet with a promotional “poster” on the back.

In this direct mail piece, an accordion fold allows a large amount of information about the program to be organized in structured sections, all on a single sheet with a promotional “poster” on the back.

2014 CODiE Awards Direct Mail

WFIC

WFIC

Replicating a passport, the paper texture mimicked leather and employed a foil stamp of the event logo. Brochures were mailed along with a customized "boarding pass."

NetGain

The event featured a bus tour to in-person demos of emerging technologies. The inside included a “ticket” using variable data, customized to the recipient.

NetGain direct mail

Content VIA Platorms

This direct mail piece used circle die cuts, mimicking the logo/design, in order to generate curiosity and interest about the event’s featured speakers.

Dear Baby Girl

Dear Baby Girl

Dear Baby Girl

Collected correspondence of a father to his daughter, illustrated with family photos and ephemera from the period, with notations added of relevant family and historical information. Created for distribution at a family reunion.

Dear Baby Girl

2021 SIIA CODiE Awards Factsheet

An booklet explaining the Awards program in detail, designed for first-time nominees. Includes the award's history, testimonials, reasons to nominate, step-by-step instructions on the process, the category list, and a pricing/timeline table.

2021 CODiE Awards Factsheet

SIIA's Marketing in Today's Economy

 Tech company Chief Marketing Officers responded to a set of questions to create a collection of thought leadership essays in a booklet that was distributed to trade association members.

Vision from the Top

More Selected Work

ConferencesA culmination of related design projects

Print Promotions & PublicationsDirect mail, brochures, and booklets

Digital GraphicsCreated for email, websites and social media campaigns

Logo/IdentityMarks, collateral and branding

IllustrationWhen customization is required

Liz Martin is a Designer, Art Director, Artist and Jack of All Trades based in Arlington, VA.